Twella is the mindful app that quietly blocks the shops, breathes with you instead, and helps you save thousands — without the lecture, without the guilt, without the cliché self-help gloss.
// the quiet epidemic
// the loop, gently broken
The 3am Amazon? The endless TikTok Shop scroll? Tell Twella, in seconds. Apps and websites both.
No willpower required. The apps don't open. The sites don't load. We use FamilyControls on iOS, Accessibility on Android, and a Chrome extension on the web.
The urge is real. Twella offers a 60-second breathing exercise, a journal prompt, an affirmation — whatever lands for you tonight.
Sometimes you just need to be heard. Twella's AI mentor is trained on CBT principles and your own check-ins — and it never sells you anything.
// blocking, but kind
Most app blockers feel like prison. Twella feels like a thoughtful friend at the door of the store, asking "are you sure you want to go in?" — and offering you a cup of tea instead.
iOS Screen Time API, Android Accessibility, Chrome extension — coverage everywhere you scroll.
If you really need it, a guided 10-minute pause + reflection unlocks the app. Friction with empathy.
Loop in your partner, sponsor, or best friend. They get a tap when you ask for help. No surveillance — invitation only.
// the mentor in your pocket
Twella's AI mentor is built on Claude, grounded in CBT and ACT therapy techniques, and shaped by your own mood history. It never sells you anything. It never judges. It just helps you notice what's actually going on.
Patterns no human friend has time to spot.
Conversational, not robotic. SSE-powered.
Your messages never train external models.
Unlimited with Twella Pro.
// the inside work
Twella treats spending the way a good therapist would — as a signal, not a sin. Built-in mood tracking, journaling, breathing, meditation, and a personalized AI-crafted self-care program that adapts to you.
// it's allowed to be pretty
Pick the palette that feels like home today. Light or dark. The whole app re-tunes around you. Pick one to preview the website too.
// for the desktop part of you
Add the websites that pull you in — Amazon, Etsy, Shein, your favorite resale site. Twella for Chrome blocks them before the page even loads, and offers you a moment of breath instead of a checkout button.
Install on Chrome — it's live today// the numbers we care about
Global e-commerce TAM, 2026
What U.S. impulse spending costs every year
Of US adults regret an online purchase weekly
Platforms covered — iOS, Android, and Chrome
$18B/yr in U.S. impulse spending — concentrated 10pm–2am, on mobile. The category is real, growing, and unaddressed by mainstream wellness apps.
Cross-platform — native iOS (FamilyControls), native Android (Accessibility), and a Chrome extension. AI mentor powered by Anthropic Claude. Three free chats / week converts to $7.99/mo or $79.99/yr.
Behavioral data flywheel: every mood + spend + unblock event makes the AI mentor more useful, which deepens engagement, which deepens the data. Distribution via Chrome Web Store + App Stores + accountability invites.
Investing or partnering?
Talk to the founders →"I used to wake up to packages I didn't remember ordering. I haven't done that in four months."
"The AI doesn't pretend to be human. It just helps me name what I'm feeling so I stop trying to buy my way out of it."
"My wife and I share gatekeepers. Closest thing to couples therapy that lives in my pocket."
// pricing, plainly
You shouldn't have to pay to stop spending. We charge for the heavy lift — unlimited AI mentor, unlimited blocks, the deeper exercise library.
Free
$0/forever
Twella Pro
$7.99/mo
or $79.99/yr — saves you 17%
Pricing locks in at launch. Beta testers get the first month of Pro on us.
// the things we always get asked
No. Willpower depletes. Twella works in the opposite direction — it removes the moment of decision entirely, then helps you understand what was underneath it. Blocking is the door; therapy-grounded reflection is the room behind the door.
Yes — using Apple's FamilyControls / Screen Time API. After a one-time system permission, Twella blocks apps system-wide, not just in our app.
Android uses our Accessibility-service-based blocker, plus a Chrome extension companion for browser-based shopping. Same kind, never-shaming approach.
Never. Twella does not sell user data. Conversations with the AI mentor are sent to Anthropic's Claude API with their no-training-for-API guarantee. We're a wellness app, not an attention farm.
Only if you invite them as a "Gatekeeper." You decide what they see and when. They get a ping when you ask for help.
$7.99/month or $79.99/year, with a 7-day free trial. Free tier is permanent and unrestricted in spirit — 3 apps, 3 sites, 3 AI chats/week.
Twella is a self-care tool, not a medical device. If compulsive spending is significantly impacting your life or relationships, please reach out to a licensed therapist or financial counselor — and use Twella alongside that care.
// the beta is open
Twella for iPhone and Android is in private beta. Leave your email and we'll bring you in — no app-store wait, no spam, just the quiet stuff first.
Already on desktop? Install the Chrome extension — it's live today.
